如何防止亞馬遜跟賣「亞馬遜遇到跟賣怎么辦」

說(shuō)明：“跟賣”成風(fēng)，認(rèn)人厭惡，本“頭條”整理了一些網(wǎng)絡(luò)上的各種防“跟賣”技巧，希望對(duì)大家研究有用

跨境電商相關(guān)推薦：看正文的底部（本“頭條號(hào)”看到或者收到有關(guān)跨境電商行業(yè)內(nèi)好的產(chǎn)品、政策、技術(shù)等在文章的底部會(huì)推薦給讀者，實(shí)際是否適用由讀者自行判斷。也歡迎讀者主動(dòng)推薦給本“頭條號(hào)”適時(shí)發(fā)布）

前言：跟賣是亞馬遜平臺(tái)的一大特色，為消費(fèi)者帶來(lái)了更好的購(gòu)物體驗(yàn)，卻為賣家們帶來(lái)了無(wú)盡的煩惱。有時(shí)候跟賣者就像蒼蠅一樣盯著你，你趕都趕不走。剛費(fèi)了九牛二虎之力才弄走跟賣者，可是沒(méi)幾天，又來(lái)一波跟賣者。很多時(shí)候跟賣投訴根本就沒(méi)用，那么該如何保住自己的勞動(dòng)成果，防止被跟賣呢？

方法一、

1.對(duì)你的Listing進(jìn)行搭配銷售，給客戶贈(zèng)送小禮物，貼上產(chǎn)品標(biāo)簽或者跟換產(chǎn)品包裝來(lái)阻止跟賣。

2.進(jìn)行品牌注冊(cè)，將自己的Listing貼上“品牌標(biāo)簽”，并向亞馬遜申請(qǐng)品牌備案和保護(hù)。（哪個(gè)國(guó)家注冊(cè)的商標(biāo)就可以在亞馬遜的哪個(gè)站點(diǎn)受到保護(hù)）

亞馬遜新執(zhí)行的品牌備案規(guī)則規(guī)定，要拿到R表才能進(jìn)行品牌備案，意味著你被跟賣后沒(méi)辦法立馬用品牌保護(hù)來(lái)投訴跟賣者侵權(quán)的。

一旦發(fā)現(xiàn)有人跟賣自己店鋪的產(chǎn)品，建議你立即跟換店鋪的包裝，或者綁定其他商品來(lái)銷售，減少被跟賣的風(fēng)險(xiǎn)。

方法二：

進(jìn)行品牌備案后，切記開(kāi)case和亞馬遜確認(rèn)是否已經(jīng)品牌備案成功。再查看是否有brand gating,那么跟賣的就只能跟used。

具體的做法：在upsto上進(jìn)行品牌注冊(cè)，確保能查詢到正常的流程狀態(tài)，商標(biāo)注冊(cè)成功后，在Amazon上進(jìn)行品牌備案，開(kāi)case提醒亞馬遜你已經(jīng)進(jìn)行了品牌備案申請(qǐng)，要求亞馬遜brand gating。

brand gating是亞馬遜對(duì)品牌跟賣行為的一次大規(guī)模限制，brand gating是brand registry的延伸，當(dāng)賣家想跟賣一些品牌時(shí)，會(huì)進(jìn)行該分類的審核，亞馬遜會(huì)說(shuō)你沒(méi)有銷售權(quán)限。

方法三：

1、給“跟賣”者發(fā)警告郵件

2、向亞馬遜投述“跟賣”

以下是“寫給跟賣者的警告郵件”模板

模板一

Hello，

We are the registered proprietor of the USA Trade Mark Number *****(商標(biāo)注冊(cè)號(hào))for ****（商標(biāo)名） in classes（商標(biāo)類別）*****（Registered Date：*****）.Please refrain from using our Trademark when selling or listing any of your products.

Please remove your listing from our advert immediately ASIN:*******

The product is branded***** to reflect this, along with the title, brand and manufacturer.

If this is not done, we will have to report you to Amazon and they will remove it on your behalf. Please note:If a seller is removed 3 times by Amazon, the selling privilege would be removed by Amazon.

*****Company Reg No. *********

模板二

Dear “ B ”,

It has come to our attention that “ B ” is using the " A " trademark without license or prior written authorization from " A ".

" A " holds federal trademark registrations in the United States. So “ B ” listings violate " A " trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which “ B ”utilizes our trademarks and images protected by copyright.

“ B ” currently has at least one listing on Amazon.com for products that utilize“ A’s” trademarks and/or copyrights without authorization. See the following ASIN: B001234567 (寫自己的 ASIN)

" A " is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of " A"s " trademark rights, copyrights, and Amazon’s Participation Agreement.

“ B ” "s infringing listings must be removed immediately to prevent damage to " A " brand and lost sales.

While " A " has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of " A’s " trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;

(2) Removed all of " A’s " listings of products it claims to be associated with " A’s ", including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of " A "

注：A為自己的品牌名稱，B為對(duì)方的店名或品牌名

（來(lái)源“比酷爾－BQool”）

模板三

Hi,

We noticed that you are not authorized online retailer for XXXX brand products and you have listed the particular item(s) ASIN: XXXXXXXXX, which is sold exclusively by XXXX authorized retailers.

As you may be aware, the unauthorized selling of XXXX products is an illegal action that seriously infringes Trademark Law. As the Trademark owner we did not sell you, nor authorize you to sell, any XXXX branded products. Also you are against Amazon"s policy.

We kindly request that you follow our instructions:

a) Remove your offers from all XXXX product pages on amazon.com within 24 hours, and do not list items on XXXX’s product pages in the future.

b) Send us confirmation after you have removed the previously stated products and listings.

If you don"t comply with these demands, we"ll have no choice but to file an official claim with the amazon.com Seller Performance Department, which will seriously impact your Amazon performance.

Here is a link of the product in question

https://www.amazon.com/dp/XXXXXXXXX

"We have received your U.S. Trademark Application and assigned serial number " 869134571 " to your submission." An official notification to you!

備注：”XXXX” 代表your Brand

（來(lái)源“雨果網(wǎng)”）

以下是“向亞馬遜投述跟賣”模板

模板一

Dear Amazon Team,

I am the owner of the “ A ” trademark, the Chinese name I registered on Amazon is Zhang San (亞馬遜注冊(cè)的姓名，比如張三 ),

my “ A ” trademark registration number is 123456（商標(biāo)注冊(cè)號(hào)）, the Chinese name I registered trademark is also Zhang San, and my “ A ” trademark has been filed in the Amazon, so I am the owner of the “ A ” trademark,

please Amazon check, I have not authorized anyone to use “ A ” trademarks at Amazon, but I found that The “ B ” seller without my approval to use “ A ” trademark,

the ASIN: B01122222（被跟賣產(chǎn)品的ASIN）, please Amazon immediately stop the infringement.

xxx（品牌）Team

（來(lái)“源創(chuàng)藍(lán)商務(wù)”）

模板二

Dear Amazon marketplace，

We have noticed that the Seller *******，whose merchant ID is：******* ，is selling ********* products without authorization, and this behavior seriously disrupt the price of the products. We know very well that this Seller is not our distributor, the sellers did not contact us, either did not pass our authorization or the receipts of the distribution contract. This seller make the sale price down to $*** , this is a serious violation of our legitimate rights and interests, also seriously affect the customer’s shopping experience, because they don’t even have our products, they are selling fakes, their behavior is not only a violation of Trademark infringement, but also a fraud, seriously damaging our brand image，customer experience and the Amazon Rulls and the Polices.

we wrote this email is caused by consider about infringement products are not allowed to sell on Amazon and we found some unauthorized sellers are selling products of our brand.

We state that the information in this notice is absolutely Accurate, as a US registered brand seller, our Trademark is protected by the federal law in the United States, during the time that we selling with Amazon, we found that Amazon is a company who deal with all sellers in very fair attitude. Our brand ******** has already registered and recorded in Amazon’s database, we firmly believe that infringement of the brand is absolutely not allowed on Amazon. we sincerely hope your brilliance workers can remove the unauthorized seller from these ASINs. Thank you so much for your brilliant and professional help, we appreciate that very very much.

This is a notice from company******、LTD which is the rights owner of the US Trademark *******

The *******trademark Serial Number is:********, FIELD******, registration number is: *******, Reg.No.*******

Our official Contact Email address:

Our Seller Account Registered Email address:

Brand owner name:

Brand contact Tel:

Brand Website:

Brand Email:

Sincerely,

*********Copyright Team

（來(lái)源“ 甜狗”）

模板三

Dear Amazon Team,

I am the owner of the ABC trademark, the Chinese name I registered on Amazon is Zhang San, my ABC trademark registration number is 123456, the Chinese name I registered trademark is also Zhang San, and my ABC trademark has been filed in the Amazon, so I am the owner of the ABC trademark, please Amazon check, I have not authorized anyone to use ABC trademarks at Amazon, but I found that The XXX seller without my approval to use ABC trademark, the ASIN: B01122222, please Amazon immediately stop the infringement.

（來(lái)源“創(chuàng)藍(lán)論壇 流蘇去看海”）

附：投訴跟賣的入口和投訴跟賣的郵箱

投訴跟賣的入口：

1. 從亞馬遜后臺(tái)的Contact Seller Support開(kāi)case投訴

https://sellercentral.amazon.com/cu/contact-us?ref_=ag_contactus_shel_xx&language=en_US&languageSwitched=1

2. 以權(quán)利人身份投訴侵權(quán)

https://www.amazon.com/gp/help/reports/infringement

3. 以買家身份test buy投訴

https://www.amazon.com/gp/help/customer/display.html/ref=help_search_1-3?ie=UTF8&nodeId=201889310&qid=1481141367

投訴跟賣的郵箱：

1.審核賣家評(píng)級(jí)表現(xiàn)

[email protected]

2.品牌外觀專利侵權(quán)

[email protected]

3.受惡意攻擊或者敲詐，可發(fā)郵件主題：“feedback abuse report Seller"sname”到[email protected]

方法四

1. 準(zhǔn)備一張中國(guó)銀行或者其他銀行信用卡的虛擬卡，必須是雙幣卡可以消費(fèi)外幣，最好把額度用的快完。然后設(shè)置單筆消費(fèi)限額為很低，比如10元人民幣。

2. 注冊(cè)個(gè)買家賬號(hào)，綁定這張?zhí)摂M卡。

3. 找到被跟賣的listing，找準(zhǔn)跟賣的賣家下單，數(shù)量填寫對(duì)方的庫(kù)存數(shù)量，使用虛擬信用卡付款，付款金額要大于我們虛擬信用卡設(shè)置的單筆最大消費(fèi)限額，目的就是不讓扣款順利成功。如果對(duì)方庫(kù)存寫的太多，一次買不完，多下幾單，直到買光對(duì)方庫(kù)存。

4. 查看前臺(tái)，跟賣者消失，完勝！

5. 這個(gè)時(shí)候跟賣者后臺(tái)看到的訂單是pending狀態(tài)，而你的信用卡也是扣不到錢的，黑五過(guò)后取消訂單即可。

原理：亞馬遜支付通道的一個(gè)小bug和銀行信用卡支付的一個(gè)小bug，導(dǎo)致這樣的結(jié)果，有可能很快會(huì)被亞馬遜處理封閉這個(gè)漏洞。

方法五

找一些市面上的防跟賣“黑科技”軟件

以上講到的防跟賣方法，最有效的還是進(jìn)行品牌保護(hù)。跟賣作為亞馬遜的一大特色，除非是侵權(quán)，否者對(duì)跟賣者投訴根本就不會(huì)得到亞馬遜的支持。

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